2organize

Marketing & Automation Services

We help marketers to create customer value.

Marketers want to spend their precious time on strategy, creativity and analysis, but they are usually too busy with operations. Managing complex cross-channel marketing programmes takes much time, and most CRM systems fall short in supporting this when it comes to functionality and flexibility. In practice, there is often a big gap between:

  • Customer strategy (e.g. a lifecycle programme)
  • Customer systems (including campaign management and CRM systems)
  • Customer services (cross-channel fulfilment)

Focus on your core business

Since so many different parties are involved in cross-channel marketing programmes, marketers often do not get around to doing their own work: acquiring and increasing the value of existing clients. This means that objectives are often not met and expensive systems are left unused. We focus on filling this gap, and we do this by:

  • Optimising marketing and sales processes and integrating them into other business processes and systems.
  • Implementing our specific ICT expertise and an IT platform consisting of proven components.
  • Executing these processes through a wide range of channels. The execution is partly done in-house and partly through a (2organize-managed) network of specialised service providers.
2organize


Jos van Loo, IT Director
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