InBetween

Marketing Services

We help marketers communicate with their clients as effectively and efficiently as possible.

Your work is in trusted hands

To be able to serve several clients in the same sector, we established our organisational structure so that we can guarantee the entire confidentiality of conflicting accounts. This is why we founded InBetween Marketing Services in 2005.

More time for your core business

We know that time is precious when you are a marketer. You want to concentrate on strategy, creativity and analysis, but are more often than not working on operations. Managing complex cross-channel marketing programmes takes much time, and most CRM systems fall short in supporting this when it comes to functionality and flexibility. In practice, there is often a big gap between:

Customer strategy (e.g. a lifecycle programme)
Customer systems (including campaign management and CRM systems)
Customer services (cross-channel fulfilment)

A pragmatic solution

Since so many different parties are involved in cross-channel marketing programmes, marketers often do not get around to doing their own work: acquiring and increasing the value of existing clients. This means that objectives are often not met and expensive systems are left unused. We focus on filling this gap, and we do this by:

Optimising marketing and sales processes and integrating them into other business processes and systems.
Implementing our specific ICT expertise and an IT platform consisting of proven components.
Executing these processes through a wide range of channels. The execution is partly done in-house and partly through a (InBetween-managed) network of specialised service providers.

Visit our website www.inbetween.ms