Air Miles has around 3.8 million active savers, of which the majority is less active in spending their saved Air Miles. We were approached with the question whether we could reconnect these consumers and savers with Air Miles and her partners through an omni-channel campaign. The focal point of this campaign was to create awareness.
Together with Oogst by Oxyma, we developed a landings page, a complete SEA campaign, and a display campaign with interactive and banners. Six different themes were defined for the landing pages based on the consumers’ search behavior and Air Miles’s partners.
The campaign delivered tremendous results and appeared to be highly relevant for the consumer with a CTR of 17% on the SEA campaign. The bounce rate of 25% is also very unique; consumers are clicking through for more inspiration (average of 3.6 pages per session). Each theme-specific page also has a conversion rate much higher than expected (1.49% – 5%).
About Air Miles
Air Miles is a reward program owned and operated by Loyalty Management Netherlands B.V. It is the most popular reward program in The Netherlands in which customers can turn everyday purchases like gas and groceries into movie tickets, theme park visits and much more.