Insights of the maturity scan

The maturity scan
Where in the omni-channel landscape is your company or brand positioned? It’s very interesting to see where you are right now as a company and where to go next. The maturity scan will give you next step insights straight away.

In my last blog I described how brands and companies could use the maturity scan – developed by ShoppingTomorrow together with a range of experts. Among others, the scan exists of a research to unveil the company’s building blocks. What’s your strategy, what’s the culture, what skills do you have in-house, how would you describe the management style and how have you designed processes to optimally serve the client? These building blocks are made out of several components. In this blog I’m going to highlight the first two of the five building blocks: strategy and culture.

Each of the five building blocks has five different components. Therefore, it’s possible to have an in-depth look within the organization. That’s how the maturity scan can show minor differences in various industries and types of organizations. It’s important to have a team of multidisciplinary people and at least one external person to go through all the components and choose the phase of your company right now.

Leadership and strategy

Leadership and Strategy

This building block has the following subdivision:

  1. Vision: what’s the vision and does this vision have an effect on the leadership and strategy of the organization?
  2. Client orientation: how has the organization designed the strategy to optimally serve the clients and consumers needs? The client orientation of an adult omni-channel organization is 100% customer centric.
  3. Management style: are there innovative and entrepreneurial managers and employees within the management team and –board? Are they able to inspire the organization? Do they facilitate their multidisciplinary teams in their development and the achievement of desired results? Working together and knowledge sharing is the standard.
  4. Internal versus external: digital, social and economic developments continuously change the experience of clients and consumers. To successfully transform the organization it’s key to follow the latest developments and implementing new business models by using the latest technological possibilities.
  5. Scope in time: How flexible is the organization? Strategy is the main building block, but it’s the policy that’s focused on fast anticipation of innovations to better serve the wishes of clients and consumers.

Culture and organization

Culture and Organization

This building block has the following subdivision:

  1. Planning versus implementation: How far is the change to an omni-channel organization planned? Is there enough room for an experimental approach? Which of the two dominates? The business case or the experiment? Excel or experience?
  2. Organizational alignment: The importance rate of how thinking is translated over all channels in the functional and hierarchic organization model of the organization. And the rate of how the board, the management and HR-department are carrying this out.
  3. Willingness to change: What’s the company’s willingness to start thinking towards omni-channel realization?
  4. Open versus closed: The rate of openness of the organization to create value together with stakeholders such as clients, partners and suppliers.
  5. Functional allocation: In what way is omni-channel allocated in your organization?

For example: have a look at the building block Culture and Organization and the five subdivisions. Start with the first sub-theme ‘planning versus implementation’ and check where you stand with your organization. Possible answers can be We mainly work ad hoc, or We create business cases within the channels (silos). The next steps are the phases you want to grow to as your organization. Of course you will do this again with the same multidisciplinary team to involve the entire organization with your change process.

In my next blog I’ll talk about the other three building blocks. Questions? Don’t hesitate to contact me for further deepening.

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