Oxyma @ Brand Experience in Groningen!

On the 8th of December the Marketing Association of Rijksuniversiteit Groningen organized the Brand Experience. This day consisted of several lectures and workshops concerning the topic branding. In addition, different challenging cases were presented. Students were challenged to think, discuss and brainstorm about these cases, and in the end present their ideas.

In this workshop we took them on a journey through the world of Oxyma and an actual business case of Marlies Dekkers. Great to see the results and enthusiastic pitches after only 60 minutes of brainstorming. And the best part of this all? The winning group (just like the winning group of the Erasmus University during the Marketing Conference) gets the chance to present their solution to the board of Marlies Dekkers!
Will be continued…

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