The Loyalty Loop consists of fundamental steps that you have to acknowledge in your data driven loyalty program to make it successful.
At the center of the model is the customer or to be more precise: a thorough understanding of the customer base, their needs and what they perceive as really valuable in the relationship with your company.
Registering the interactions the customer has with your company via any channel so that you know or are able to identify him or her in the future.
Based on this data, multiple different segments can be made. Based on customer value, product preference, location and so on.
Specific content and rewards are designed and linked to specific customer segments.
Adding an element of gamification in recognizing and rewarding helps you to capture the attention of the customer. This has become far more than a simple nice to have.
Keep iterating based on data, from new analytical prediction models to new features to redeem rewards. Because what is good today, is mediocre tomorrow.