O’Neill in control of own dynamically segmented newsletters in eight countries

“We can now distribute an easily accessible email campaign in the short term to a complete target group or sections of a group.”

Laura Stern, E-Commerce Site Trading Manager bij O’Neill

O’Neill, the surf, snow and lifestyle brand from California, was founded in 1952 by the legendary Jack O’Neill. O’Neill’s most important invention was the neoprene wetsuit, and since that time, the company remains a leader in the development of watersports and winter sports products.

Segmented emails in various countries

O’Neill was looking for a platform for the European webshops that would allow the company to send segmented email campaigns within various European countries. The aim of these campaigns was to draw attention to new products and increase web shop traffic.

Marketers in control

By using the Tripolis software, O’Neill marketers were able to shape their own mailings, make selections and send the mailings, without the need for technical knowledge. Thanks to smart content templates, the marketers had maximum flexibility within predefined frameworks which greatly simplified the work.

More traffic, higher conversion

O’Neill can create and send its own mailings, without having to depend on a partner. These mailings can be segmented without incurring any extra costs, and has increased the effectiveness of the email marketing campaigns. The mailings now communicate the right messages to the right demographics at the right moment. This in turn, has led to more webshop traffic and increased conversion.