Extra Campaign Management Expertise and Capability
UPC Nederland wanted to better utilize its expertise and capabilities in the area of campaign management within the organization, without growing the number of employees. Oxyma was approached with these challenges.
Virtual Unica Team Assists with Campaigns and Selections
UPC Netherlands works with software from IBM Unica, so by outsourcing the operational IBM-Unica activities, the team finally had room to breathe. Oxyma’s virtual Unica team took over the remote execution – within UPC’s infrastructure – of the daily, weekly and monthly campaigns and selections. The output files of these activities are checked in accordance with SLA agreements and distributed amongst various internal and external stakeholders.
Improved Agility and Quicker Response to Developments
UPC Nederland’s CRM department has found a reliable partner with this solution, one that can carry out the operational activities faster, with consistent quality and without resource limitations. Consequently multiple targeted campaigns can be executed at the same time, thus allowing UPC Nederland to be more agile, and able to react quicker to market developments.