Database growth and increased conversion
Vodafone has a prospect database of about 700,000 prospects, and grows daily. These prospects are enticed into buying pre-paid cards via email and into taking out subscriptions through interesting offers. Vodafone has asked Oxyma to develop a programme which grows the database and increases the conversion of the special offer emails.
Structure optimization of campaigns
Oxyma expanded the prospect database and added more information about behavioral responses to emails (leaving data, opens and clicks). Through a series of test programs, they examined which offers correspond best with which types of prospects and which types of behavior. Based on this information, a ‘roadmap’ was created.
During each quarter, Oxyma discusses the results of the previous quarter with Vodafone and adjusts the roadmap accordingly. In this manner, new campaigns can be created and existing campaigns improved upon, resulting in conversion increases, a larger prospect database and more specifically targeted campaigns.
378% more prospect order
From the inception of the prospect engagement program, prospect orders increased by 378%. In addition, the efficiency of campaign implementation increased, resulting in shorter lead times.