Category: Blog

Case: Red Cross

A few of our cases are published in this year’s Emerce eGuide 2017. We love to share these cases with you! This week we’d like to tell you how aFrogleap by Oxyma developed a first aid platform for the Red Cross.

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Meet Michelle: The first ICOM Agency Exchange Intern

Once upon a time there was an ambitious young lady named Michelle who wanted to gain extra international working experience in the United States before she started working—like, working for real, being an adult, and having all those grown-up duties.

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Interview #7 with our Campaign Manager Judith

The Oxyma family keeps on growing as we are adding lots of fun and talented people. Each month we interview one of our new employees to share their experience with you. This month we interviewed our new Campaign Manager Judith.

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The maturity model at Shopping Today

Last week we presented together with IBM and Ortec at Shopping Today. It was a great success and now we'd like to share some of the insights with you.

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Hacking the Internet of Things at the Liberty Global Appathon

Amsterdam’s Ziggo Dome generally welcomes A-listers like Drake and Beyoncé. This week, the venue echoed a different kind of sound: the sweet buzz of laptops, televisions, and set-top boxes. Why? Liberty Global hosted its 2017 Appathon! We were eager to compete, so we sent some of our colleagues from aFrogleap and Oxyma to shine on the main stage.

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Case: Mazda

This year we published a few of our cases in the Emerce eGuide 2017. Now, we’d like to share some of these cases with you! This week we show you how Oogst by Oxyma used a Data Management Platform to help Mazda map their consumers.

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From maturity scan to road map for more omni-channel client value

From maturity scan to road map for more omni-channel client value

Recap: among others, the maturity scan exists of a research to unveil the company’s building blocks. What’s your strategy, what’s the culture, what skills do you have in-house, how would you describe the management style and how have you designed processes to optimally serve the client? These building blocks are made out of several components. In this blog I’m going to highlight the last three of the five building blocks.

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DeMeter and Oxyma Summerschool: Artificial Intelligence & Marketing

Oxyma Summerschool 2017: Artificial Intelligence & Marketing

If there’s one buzzword these days it’s definitely artificial intelligence (AI). You can’t read a marketing blog without the overwhelming promise being made around smart algorithms. On the contrary, influential people like Stephen Hawking or Elon Musk call for caution since they seem to see potentially malicious use cases of AI. What can AI do in general and specifically for marketers? What do you need to utilize smart algorithms? These and many more questions were answered during the DeMeter Summerschool 2017 event. Missed it? No worries! In this blog we’ll summarize the highlights of the day.

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Case Youfone

Case: Youfone

A few of our cases are published in this year’s Emerce eGuide 2017. We love to share these cases with you! This week we’d like to tell you how OFS by Oxyma helped Youfone in optimizing their ordering process.

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The maturity scan

Insights of the maturity scan

Where in the omni-channel landscape is your company or brand positioned? It’s very interesting to see where you are right now as a company and where to go next. The maturity scan will give you next step insights straight away.

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