Category: Blog

Yvo Wonders: Key takeaways getting back in the Netherlands

From noodles, rice and Vietnamese ice coffee back to Gouda cheese, ‘stroopwafels’ and chocolate sprinkles. I’m back in the Netherlands! It took a while to acclimatize and settle back in, considering the huge contrasts, but I’m fully Dutch again. Having experienced a lot during my time in Asia, I already gave you a fraction of my learnings in the previous posts. The final blog in this series gives you my 3 key takeaways of all the combined lessons I’ve learned.

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The real value of Customer Experience & Customer Journey Mapping

In previous blogs we wrote about what the service design methodology is and when to use it. In this blog we will tell you more about the value of a customer journey map and what customer experience can do for your organization.

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The Marketing Technology Selection Process

There are a lot of different Marketing Technology tools available. To support you in making the best choice for a tool, we have developed a comprehensive selection process that will help to achieve a well-founded decision, which will ultimately benefit your customers.

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It takes more than two to tango

You don’t need to break down the silo’s, you need to let them work together. For me, that is the accelerator needed for creating value and an excellent customer experience on one hand and innovation and change in doing business on the other.

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Yvo Wonders: As mobile as it gets

In the Netherlands it’s a very common thing to take out your phone when you have to wait for something, when you’re sitting in the train, or just about whenever there’s any good excuse for it. I wouldn’t be surprised if one day the phones start to grow into our hands. With this in mind, I wasn’t really expecting things to be really different in Asia, and rightly so.

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The Oxyma approach – Key for success

Last time we told you about the benefits of Service Design. In this blog we will outline the approach. At Oxyma we’ve defined seven phases for our service design projects to improve the customer experience. Whether you want to select a new vendor or you want a new website, these phases are key to make your project a success.

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Case: marlies|dekkers

In 2016 we had the privilege to meet with the leadership team of marlies|dekkers. During this meeting the basis for a long term partnership was created. The fundamentals of the partnership were to innovate and learn from each other whilst growing customer value at marlies|dekkers.

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The benefits of Service Design

In the first blog of our Service Design series, we introduced the methodology. In this blog we will tell you more about the benefits of Service Design. Why would you want to apply this methodology? Service design thinking is a proven method for business growth. The benefits go as deep for your company as they do for customers.

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feyenoord oxyma goal

Deliver the right message for Feyenoord, no pressure!

Delivering the right message at the right time sounds simple, but is still a big challenge for companies. Feyenoord, a major football club in the Dutch Premier League, was no exception.

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An Introduction to Customer Experience by Service Design

“There’s a shift under way in large organizations, one that puts design much closer to the centre of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work” - Harvard business review. We want to give you more insight into one of the mostly hyped but also undervalued trends: Service Design.

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