Category: Blog

The maturity scan

Insights of the maturity scan

Where in the omni-channel landscape is your company or brand positioned? It’s very interesting to see where you are right now as a company and where to go next. The maturity scan will give you next step insights straight away.

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Initial Interview with our Consultant Leon Molenkamp

Interview #6 with our Consultant Leon

It’s time for another Initial Interview as we are adding lots of smart, fun and talented people to the Oxyma family. This time we introduce our new Consultant Leon Molenkamp to you. He’s here to share with us how he’s experiencing working for Oxyma so far.

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Case: Zilveren Kruis

This year we published a few of our cases in the Emerce eGuide 2017. Now, we’d like to share some of these cases with you! This week we tell you how Your Social by Oxyma helped our client Zilveren Kruis in reaching youngsters.

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Is your company an omni-channel company?

It’s a lot to ask brands and companies to optimally serve the client in an easy, fast and relevant way. Apart from silos, platforms, location and time. Where do we start? Many brands don’t even know where they stand. That’s your start!

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How to treat a girl, named Alexa?

Alexa is a sentimental, talkative girl who enjoys analyzing you, word for word. Besides being a great listener, she’s also great at expressing her emotions.

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Case: Air Miles.Oxyma

This year we published a few of our cases in the Emerce eGuide 2017. Now, we'd like to share some of these cases with you! This week we present to you the case of Air Miles.Oxyma, in which we helped them in reconnecting their customers with Air Miles and its partners.

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Surviving the Age of AI at the Oxyma AI Marketing event

In the age of artificial intelligence, you have two options: adapt or die. To help your business survive, Oxyma hosted a special event on AI and the future of digital marketing. Last week, we welcomed curious marketing professionals from companies like Sanoma, Philips, Albert Heijn and IBM. Our goal? To come together, dream, and discuss (with a drink) artificial intelligence and the technical innovations it drives. Did you miss the event? Don’t worry. This blog will give you a summary of the highlights.

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Disruption: competing against status quo

Customer journey, experience, AI, digital transformation, omnichannel, virtual reality. Any random terms I encountered this morning during a round of browsing various marketing blogs. You will know them: the buzz words that you hear daily. And if I visit a seminar or presentation, citing the buzz dictionary cheerfully continues: disruption, VR, deep-learning and real-time personalisation: always promising that everything will be seamlessly matched to me as a consumer.

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The Loyalty Loop

The quality of your offerings remains the cornerstone of satisfied customers but shouldn't be the only tactic you rely on. Service, knowing who your customer really is, what they have bought, and combining this knowledge to offers the customer will actually be thankful for have become essential tools in your marketing toolbox. We have combined this in the Loyalty Loop: The quick guide to a data driven loyalty program.

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WoltersKluwer.Oxyma: Segmentation for Customer Value

We help you to create Customer Value by delivering an omni-channel marketing experience. Okay, sounds great… but what does that mean? To give you an idea we interviewed Joyce Rivers, Director of International marketing at Kluwer Law, about how Oxyma has helped them create Customer Value by developing a Segmentation Model.

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