Category: Blog

Marketing trends 2018. But this time for real!

2018’s first month has passed and the storm of blogs predicting the latest trends has slowly subsided. The yearly recurring overload of buzzwords should be no surprise to any marketer. Yes, you need these buzzwords as it’s a shared language and promotes searchability online. Nevertheless, many of these buzzwords are hollow terms with a broad coverage, consequently, not applicable to this year.

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Masterclass Marketing Technology for Restart Network

The most valuable thing we can share as a company to new talents is our knowledge and experience on real-life business situations. A few weeks ago, the first official Marketing Technology Masterclass was held for Restart Network, giving us the chance to share our passion for marketing tech with a larger audience full of enthusiastic students!

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3 award-winning techniques (III): Real-time triggers adjust

Convince. Enrich. Trigger. Our communication with customers has to be more and more relevant. A generic email newsletter no longer works (in most cases). That’s what I personally believe and so does NS International. As a team we work hard to strive for relevant communication. And we got rewarded! Not only by NS International’s customers, but also by the industry: last June we were awarded with two Selligent Awards. In blog #3, the final blog of this series, we highlight the third technique from this case so you can also create success with award-winning techniques.

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Campaigning, it all makes Sense now

Imagine yourself at your desk in the Oval Office, you are expected to govern the many campaigns in circulation. However, certain issues arise which tamper with your governing skills. Information is spread over several sources and the large quantities of unstructured data are clouding your judgement. You are nearly overwhelmed by the large bulks of information, when your first lady Oxyma presents a solution. A powerful cloud-based tool where one can dynamically evaluate and cross section all ongoing and completed campaigns; the Campaign Insights Dashboard. All your results at your disposal, the power of knowing at your fingertips.

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Interview #11 with our campaign manager and former trainee Tessa Helderman

Tessa Helderman started working at Oxyma as a trainee. At Oxyma we love to innovate, improve and attract talent to join us. As a part of that, we designed a traineeship to learn all about the different positions at Oxyma. Tessa has been our first Account Executive Trainee, after finishing this traineeship she started working as a campaign manager. Today she’s here to share her experience both as a trainee and a campaign manager with us.

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Yvo Wonders: Social proof, Asian style

Having stayed in Vietnam for the last three months made me realize some cultural differences between the Western and Eastern society. I noticed this for the first time during my first night in Hanoi. It was a Friday night in the busy ‘Old Quarter’ of Hanoi and the streets were filled with people as I just rolled out of my cab from the airport. My first culture shock. Everything was new and I could only rely on my Western inspired survival skills.

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Interview #10 with our Business Development Manager Eric

It’s time for another initial interview with one of our new talents. This month, we had coffee with our new Business Development Manager. He shared his first months with us and tells us what his personal challenges are. Welcome to the Oxyma family!

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3 award-winning techniques (II): Indirectly we know more

Convince. Enrich. Trigger. Our communication with customers had to be more and more relevant. A generic email newsletter no longer works (in most cases). That’s what I believe and so does NS International. As a team we work hard to strive for relevant communication. And we got rewarded! Not only by NS International’s customers, but as well by the industry: last June we were awarded two Selligent Awards. In blog #2 of this series, we highlight the second technique from this case so you can also create success with award-winning techniques.

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The ICOM agency exchange intern diaries #2 – Pitch perfect

Only a few more weeks to go for our ICOM exchange intern Michelle van den Berg at advertising agency Cramer-Krasselt in Chicago. In this blog she shares her adventures with us.

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Restart Network & Oxyma: Building People Together

At Oxyma we believe in the power of people. Therefore, we are proud to announce that we are a Tech Partner at the Restart Network. Restart is a non-profit organization that empowers refugees, people from low-income and minority backgrounds to start a new life through a career in the tech industry. Together with Restart we will be helping those in need to become tech industries most needed.

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