Category: Blog

The Oxyma approach – Key for success

Last time we told you about the benefits of Service Design. In this blog we will outline the approach. At Oxyma we’ve defined seven phases for our service design projects to improve the customer experience. Whether you want to select a new vendor or you want a new website, these phases are key to make your project a success.

Read more »

Case: marlies|dekkers

In 2016 we had the privilege to meet with the leadership team of marlies|dekkers. During this meeting the basis for a long term partnership was created. The fundamentals of the partnership were to innovate and learn from each other whilst growing customer value at marlies|dekkers.

Read more »

The benefits of Service Design

In the first blog of our Service Design series, we introduced the methodology. In this blog we will tell you more about the benefits of Service Design. Why would you want to apply this methodology? Service design thinking is a proven method for business growth. The benefits go as deep for your company as they do for customers.

Read more »

feyenoord oxyma goal

Deliver the right message for Feyenoord, no pressure!

Delivering the right message at the right time sounds simple, but is still a big challenge for companies. Feyenoord, a major football club in the Dutch Premier League, was no exception.

Read more »

An Introduction to Customer Experience by Service Design

“There’s a shift under way in large organizations, one that puts design much closer to the centre of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work” - Harvard business review. We want to give you more insight into one of the mostly hyped but also undervalued trends: Service Design.

Read more »

roparun 2organize4life support sponsor

We support Oxyma’s Roparun team. Join us!

We at Oxyma are proud sponsor of the Roparun, a relay race of over 500 kilometres from Paris to Rotterdam. We support team ‘2organize4life’, founded by Arjan Grootenboer, one of Oxyma’s founders. This blog is written in Dutch, as Roparun is a Dutch organization that contributes to its mission: ‘Adding life to days, when days often can’t be added to life’.

Read more »

Yvo Wonders: A lesson in creativity

The image of Asian city centers I had before traveling to Asia was dominated by streets covered with a massive number of people, extremely busy traffic scenes and billboards or advertisements everywhere. And although I obviously can’t speak for all city centers in Asia, this image has solidly been confirmed. It truly doesn’t matter what time of the day it is, the swarms of people, kamikaze-like motorbike drivers and billboards with English language mistakes on them will be there. But can we learn something from this I hear you ask? Yes! Because with so many people and such vibrant city scenes, it is a tough task to stand out and get your marketing message across. It asks for an out-of-the-box approach.

Read more »

Marketing trends 2018. But this time for real!

2018’s first month has passed and the storm of blogs predicting the latest trends has slowly subsided. The yearly recurring overload of buzzwords should be no surprise to any marketer. Yes, you need these buzzwords as it’s a shared language and promotes searchability online. Nevertheless, many of these buzzwords are hollow terms with a broad coverage, consequently, not applicable to this year.

Read more »

Masterclass Marketing Technology for Restart Network

The most valuable thing we can share as a company to new talents is our knowledge and experience on real-life business situations. A few weeks ago, the first official Marketing Technology Masterclass was held for Restart Network, giving us the chance to share our passion for marketing tech with a larger audience full of enthusiastic students!

Read more »

3 award-winning techniques (III): Real-time triggers adjust

Convince. Enrich. Trigger. Our communication with customers has to be more and more relevant. A generic email newsletter no longer works (in most cases). That’s what I personally believe and so does NS International. As a team we work hard to strive for relevant communication. And we got rewarded! Not only by NS International’s customers, but also by the industry: last June we were awarded with two Selligent Awards. In blog #3, the final blog of this series, we highlight the third technique from this case so you can also create success with award-winning techniques.

Read more »