We design, build and run marketing processes and manage omni-channel customer interactions that make a difference.
Perfectly executed marketing processes
Together we design programs that connect every phase of your customer lifecycles; from lead management to win-back. We make sure that these are integrated into all your communication channels and support you on a day-to-day basis with the orchestration of these complex marketing processes.
Knowledgeable in every channel
We not only support you with online communications through web, social, local and mobile channels, but provide fulfilment in traditional channels such as DM, Call and InStore. Because of our years of experience in this field, we know which combination of channels gives the highest conversion rate in each situation, and we strive to consistently optimize our knowledge through continuous testing.
Total control of the chain
Many external partners such as contact centers, advertising agencies, fulfilment agencies and other specialists need to be involved in order to create great omni-channel experiences. In addition, your dialogues have an impact in other departments such as Customer Service and Sales. We act as a central hub and ensure that you maintain control over the entire chain. We’ll oversee your channel partners, distribute data and monitor responses.
Omni-channel integration in practice
Customers have increasingly high expectations of organizations when it comes to communications. On the basis of our customer engagement framework, we are able to map all your customer communications and integrate them in one seamless experience. Making sure your customers always receive the right message regardless of the chosen channel or technology.
Smart use of marketing technology
Whether you require implementation of a campaign management system, need assistance organizing a campaign or are implementing a new omni-channel strategy, we can help with our extensive knowledge of proven technologies such as IBM, Adobe, Silverpop, Selligent and Tripolis. Our campaign engineers are happy to work on location, or from the Rotterdam office.
Best in class solutions
Our hands-on consultants will help you design and build the great omni-channel dialogues, but our engineers will help you build and automate them. We have years of experience with in how to combine the best in class solutions in data-warehousing, web-development, ETL, mobile, social and marketing automation. We are accredited as an official partner by many leading solution providers.
The creative omni-challenge
A consistent message, and a consistent brand experience. Regardless the channel and moment your customer chooses. This is the challenge. Relevant content and engaging strategies are needed to shape your customers actions, thoughts, feelings and experience. Together, we can dream up journeys and put the customer in the center of the story. We will help you succeed in creating business value.
Omni-thinkers, channel specialists
The omni-channel experience focus is the starting point. Starting to break down the walls of your silos. A great coordinated implementation and execution in concept, content and UX design on every channel is the next goal. Our team has substantial creative strategy, concept, content and UX design experience over all digital channels. And we partner where necessary with great non digital agencies to guarantee the ultimate omni-channel impact.
Your brand: the customers’ experience
We are in an age and time where the customer dictates the desired experience. Your challenge? Attaching your brand to a seamless, value creating journey. With overal brand loyalty declining steadily, the new differentiator becomes the actual experience. At Oxyma, we help you center the customer journey around your brand. Our goal is to increase your brand perception and drive better and more successful customer journeys.
Your business revolves around customers. A 360 degree view on your customer data is on top of your to-do list. But the more data you have, the more difficult it gets to transform this data into valuable insights. Making the right business decisions that increase your customers’ value and provide relevance across all communication channels is imperative.
What we do
Oxyma Insights is our experienced team of analysts and data scientists. We help you decide how to improve marketing performance. Our team works project based, on-premise or as a remote insights desk. We deliver stunning reports and dashboards, analyze data, predict what’s next and advise on how to improve your marketing performance based on facts.
Customers we serve
We make organization more data driven, develop dashboards, predict churn, product recommendations, visualize data, customer value models and discover valuable customer segments for customers we are proud of: KPN, Unilever food solutions, BMW, Nuon, Telfort, Marlies Dekkers, NS, Vodafone, KLM, Nationale Nederlanden.
We analyze customer data and transform big data sources into actionable insights, knowledge and wisdom. Read more »
Dashboards provide the real-time insights you need to monitor marketing performance and make informed decisions. Read more »
Web analytics services and solutions that help to get valuable and actionable insights from your website. Read more »
Customer segmentation helps to identify customer (value) segments and persona’s and create tailored campaigns for these segments. Read more »
Predictive analytics helps businesses leverage big data to increase customer value and improve marketing performance Read more »
Creating personal and relevant experiences for your customers starts with a 360 degree view on all the data you know about your customer. Read more »
Oxyma Insights is our experienced team of analysts and data scientists. They help you decide how to improve marketing performance. Read more »
We map customer preferences and behavior patterns, and help you predict future behaviour. Read more »
Our team of experienced consultants and campaign engineers form a virtual extension of your own crm organization. Read more »
A new campaign management platform up and running with four weeks? Sending out a campaign the same day? Read more »
The answer to your advanced fulfilment challenges. From direct mail, gift cards and loyalty cards to Sim card processes. Read more »
Does managing the exceptions seem like a dream? It doesn’t have to be if you make us responsible for managing your communications chain. Read more »
Our proven approach for structurally improving marketing effectiveness and efficiency. Read more »
Personalization. Testing. Optimization. We know how to increase your conversion, and we like to achieve results. Read more »
Email marketing that succesfully contributes to your business objectives. Read more »
When you need a clear strategy that takes into account the realization of short term objectives. Read more »
Do you need single channel, multi-channel, cross-channel or omni-channel? Read more »
Relevant content and engaging strategies are needed to shape your customers’ actions, thoughts, feelings and experience. Read more »
When your organization temporarily needs more knowledge, more manpower, or continuity. Read more »