360 degree customer view

Creating personal and relevant experiences for your customers starts with a 360-degree view of all the data you know about your customer. Not only CRM and transaction profile but also web behavior, customer service and predictive scores need to be accessible. Using a 360-degree view, you can be relevant in every channel at all times!

Challenges

  • What does a 360-degree profile look like for my organization?
  • How do I go from my current situation to a full 360-degree profile?
  • Create a business case for developing a 360-degree profile?
  • What possibilities does a 360-degree user profile offer us?
  • Data and information is scattered around the organization in different silos.

What we do

Creating a 360-degree view on your customer is usually complex. What data is relevant, how are data sources matched, how to convince departments to share their data and how will your marketing and organization benefit from this customer view?

We help to assess current customer profile, build a roadmap and integrate your data sources into a single customer truth.

Leveraging 360 degree customer profiles

  • Audience management
  • Integrating data sources
  • DMP selection, implementation & management
  • Profilemanagement (de-dupe, cleaning, enrichment)
  • Retargeting audiences
  • Onsite personalisation