- What segmentation models are best for our customer base?
- Can we recognize the persona’s in the data?
- Do we have enough (quality) data to create a good segmentation model?
- How do we develop segments?
- How do we go from customer segments to campaigns?
What we do
We help to identify and validate customer segments in your customer base and create campaigns that increase customer value based on these segments. We support your analysts and marketing team in these efforts or have our team perform all steps. Our experience ensures your projects have short turnaround times and your organization learns how to build effective models and campaigns around them.
Some of the models we build
- RFM segmentation
- Cluster analysis
- Customer lifetime value (CLV)
- Supervised machine learning