Marketing performance improvement

Marketing performance improvement (MPI) is our proven approach for improving marketing effectiveness and efficiency.

Monthly improvement cycle

Every month we go through an improvement cycle together where we set goals (target), realize the execution (execute) and evaluate the results (learn). These learnings are then used as input for the next cycle.

Better results

Depending on your goals, our focus is on increasing the success of your marketing efforts by, for example, applying smarter segmentation and optimizing content. We look at both short-term (conversion or engagement) and the long-term (customer lifetime value) results.

Reduced costs

Because you can only spend each marketing euro once, we search for structured ways in which to carry out your marketing activities more efficiently. This can be achieved by automating processes, finding smarter ways in which to organize your activities, or choosing more cost-effective communication channels.