Marlies Dekkers chooses Oxyma as omni-channel CRM partner

Marlies Dekkers’ designs are sold throughout the world and are (inter)nationally seen as trendsetting, innovative and pioneering. With the growth and the increasingly important role of online, Marlies Dekkers asked Oxyma to take the lead in implementing an omni-channel contact strategy that combines Marlies Dekkers’ various global sources of online and offline data.

‘Personalization in the various channels is at the heart of our international growth strategy. In Oxyma we have found the partner for creating a CRM strategy and optimizing marketing operations through marketing automation. We are confident that our customers will be offered the ultimate branded shopping experience through the creativity of Marlies Dekkers, combined with the CRM expertise of Oxyma’, declares Jerome Orlemans, Head of eCommerce.

With a hybrid team of consultants and marketing intelligence specialists, Oxyma will help develop the strategy, support campaign execution as well as provide insights in the results of these campaigns onsite at the Marlies Dekkers office. The goal is to increase customer lifetime value, as well as total business volume, by adding relevance and innovation in communication.

‘Putting the customer first and organizing all communication around this customer is at the heart of creating customer value. We as a team look forward to helping Marlies Dekkers increase value for as well as from the customer’, says Margot Giel, in charge of Marlies Dekkers at Oxyma.

A specialized part of Oxyma, Oxyma Fulfilment Solutions, will take part in this partnership as well. They will facilitate the introduction and execution of a gift voucher. This enables Marlies Dekkers to further improve customer loyalty, to attract new customers and to increase market penetration.

Nomination DDMA Customer Data Award

We are proud that – together with Marlies Dekkers – we are nominated for the DDMA Customer Data Award. The jury will judge the nominees on the following subjects: analysis and segmentation, data quality, data governance and data integration. During the Award night on November 9th, the Customer Data Award 2016 will be awarded.

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