marlies|dekkers.oxyma nominated for the DDMA Customer Data Award!

Yihaa! Last Monday we have entered our submission for the DDMA Customer Data Award and they must have liked it, as our case for marlies|dekkers, a leading Dutch lingerie brand, is nominated. The nominees are rewarded for their innovative and smart usage of customer data and show that data driven marketing can truly contribute to an improved customer dialogue.

The DDMA Customer Data Award is organized by the DDMA, the Dutch sector association for marketing and data. The prize  is awarded to organisations that successfully manage customer data in an operational, tactical and strategical level. Who will follow the footsteps of Sanoma, De Telegraaf Media Groep, KLM and Nutricia? We’re hoping it’ll be marlies|dekkers!

During the Award night (November 9) prior to the DDMA Data Dag, the Customer Data Award 2016 will be awarded. The jury will judge the nominees (marlies|dekkers, Essent, Centraal Beheer and Vakmedianet) on the basis of analysis and segmentation, data quality, data governance and data integration. During the DDMA Data Dag on November 10, we will present the case live on stage!

Read the (Dutch) press release from DDMA here.

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