Personalization in the various channels is at the heart of our international growth strategy. In Oxyma we have found the partner for creating a CRM strategy and optimizing marketing operations through marketing automation. We are confident that our customers will be offered the ultimate branded shopping experience through the creativity of Marlies Dekkers, combined with the CRM expertise of Oxyma.
This Segmentation Model has changed our entire way of thinking in terms of sales and marketing. The customer comes first, and the product next, instead of product first and then see how we can sell it.
InBetween Marketing Services, a subsidiary of Oxyma, partnered with us to launch our loyalty programme (Jouw extravoordeelkaart) in 2011. This programme is an important cornerstone within Kruidvat as it enables us to better respond to the needs of our customers and get to know what they consider important.
InBetween Marketing Services, a subsidiary of Oxyma, has helped us expand and improve our Prospect Engagement Programme. In this programme alone, we have experienced an increase in the number of orders by 378%.
Our campaign managers are now able to spend more time on collaborating with Market Managers and on optimizing campaigns. This will lead to improved targeting, higher conversions and an increase in satisfied customers.
We partnered with Oxyma to develop a specific loyalty program. The level of commitment and the donation amounts help determine the channel and the frequency of our communications with our contributors. In this manner we hope to create more loyalty.
Oxyma became actively involved in the thought process about how we could achieve maximum reach with our customers. By using optimized email templates, we now have 26% more opens and almost 12% more conversion.
We now have more ‘buttons’ to press, and more time in which to do so, because the actual time needed to carry out a campaign has decreased. Our campaign managers can therefore focus on their actual work.