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Join the omni-channel transformation!

Omni-channel marketing refers to providing an optimal customer journey in which all channels are seamlessly integrated and deployed to create value for customer and brand alike. It requires marketers to cooperate across various channels without the culture, KPIs and bonuses having been aligned to this way of working and before the systems are entirely in place. Omni-channel marketing involves much more than merely digitising marketing operations, as this blog describes.

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