Merkle named 'Leader' by Forrester!

Door Lisanne Vredenbregt -

Great news! Merkle is named as a 'Leader' in the category 'Customer Database and Engagement Agencies', by Forrester.

We are proud to announce that Merkle, which we are part of since december 2017, is named as a Leader in the recent Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018. This is the second time that Merkle is named as a leader in this category. This shows that Merkle does a great job in being the best in ‘people-based marketing’, driven by deep roots in data, analytics en technology.

Merkle received the highest possible scores in the marketing-technology integration, client engagement, market approach, and innovation road map criteria. We at Oxyma are proud of our talented and hard working colleagues at Merkle in the United States and the rest of the world. See how Merkle is positioned in the category:

“Merkle's time has finally come — for years, its investment in media, search, and mobile seemed undisciplined, but today, that foresight is paying off. Marketers seeking to bolster the services layer of their martech stack or who work with a varied roster of agencies should certainly put Merkle on their shortlist.” - Fatemeh Khatibloo, Principal Analyst at Forrester.

Interested in the report? You can download it here.